Práticas e técnicas criativas de fãs: gifs de séries no tumblr

Resumo (EN)

This dissertation explores the creative practices and techniques developed by fans in the digital environment, with an emphasis on the production and circulation of GIFs of television series on the Tumblr platform. Inserted in the context of participatory culture and media convergence, the research seeks to understand how fans appropriate contemporary audiovisual products to create new forms of expression, communication, and engagement. In this sense, we seek answers to the following questions: how do GIFs produced by fans contribute to the construction of meaning about an audiovisual work? What are the main techniques and styles used in the creation of these materials? How does Tumblr constitute a privileged space for the circulation of these creative practices and for interaction between members of the fandom? The research focuses on an exploratory and qualitative analysis of GIFs produced by fans of the Bridgerton series, a work of cultural impact and wide circulation on digital platforms. The overall goal is to understand how GIF creation practices on Tumblr, associated with fandom culture, impact the ways in which contemporary series are consumed, interpreted, and reconfigured in narrative. As specific objectives, we intend to describe how Tumblr functions as a space for the production and sharing of fan content, identify aesthetic and technical patterns present in the GIFs analyzed, understand the meanings constructed through these creations, and investigate how such productions reinforce, expand, or reinterpret narrative and symbolic aspects of the series. The study incorporates theories on convergence culture and fan participation (Jenkins, 2009), reflections on remix practices and collaborative production in the digital environment, as well as approaches that discuss the relationships between technology, culture, and society in the age of connected media. Finally, we highlight that the results of the analysis demonstrate that GIFs appear as relevant forms of cultural creation and mediation, acting as tools for affective, critical, and aesthetic expression within fan communities, consolidating Tumblr as a space of intense creativity and symbolic circulation in the Bridgerton fandom universe.