Futuros Imaginários Do Salvacionismo Tecnológico Muskiano: Uma Análise da Construção no Imaginário Midiático da Figura de Elon Musk

Resumo (EN)

This dissertation investigates the media construction of the imaginary of technological futures centered on the figure of Elon Musk, analyzing how salvationist narratives are structured and disseminated in the contemporary context of a crisis of the future. The research is theoretically grounded in Gilbert Durand's Anthropology of the Imaginary and Edgar Morin's Theory of Complexity, employing an In-depth Mythocritical Analysis methodology applied to two documentaries: "Elon Musk: The Real Iron Man" (2018) and "Return to Space" (2022), delimiting the period from 2018 to May 2022 as the analytical microcycle. The study identifies the emergence of structuring mythologemes that configure Musk as a Technological Messiah and Titan of Innovation, articulating Promethean and heroic archetypes in the construction of a narrative of humanity's salvation through technology. The analysis reveals that Muskian Technological Salvationism amalgamates traditional technological optimism with longtermism, transhumanism, and elements of authoritarian technocracy, proposing the transformation of humanity into a multiplanetary species as a solution to existential crises. The central mythologeme identified — "The Savior of the Multiplanetary Species and Redemption Through the Engineering of Human Evolution" — is articulated under the Diurnal Regime of the Imaginary, characterized by heroic and ascensional structures. The research unveils capitalism as the invisible matrix that enables and profits from this narrative, transforming corporate ambition into a discourse of altruistic salvation. Through the Morinian complexity perspective, it demonstrates how such imaginary constructions operate in the contemporary Noosphere, shaping collective expectations about the future and diverting attention from urgent terrestrial problems. The dissertation concludes with an ethical-critical reflection on the implications of this media construction, problematizing the titanic hybris and ethical irresponsibility of narratives that naturalize radical technological solutions while obscuring fundamental questions of social justice, sustainability, and democracy, warning against the dangers of uncritical technological optimism and the capture of the collective imaginary by corporate interests disguised as salvationist missions.