Consumo midiático, localismos e cosmopolitismos: a série brasileira Coisa mais linda.

Resumo (EN)

This article reflects upon the new forms of media consumption, such as the Video on Demand
platforms (we will use Netflix as an example), addressing elements of localism in national
productions and the cosmopolitanism provided by the transmission of regional content
to global audiences. The theoretical approach is anchored in authors who discuss cultural
consumption (GARCÍA CANCLINI, 2004), the nationalization of television fiction (LOPES,
2004) and memory as audiovisual resource (MACDOUGALL, 1998). Then, we present a brief
description of the national series produced by Netflix Brazil until the end of 2019, in order to
illustrate the producer’s previous experiences and the tendency to some kind of narratives
and genres. At last, we analyze the national elements and the relation with memory shown
in the series ‘Most Beautiful Thing’ (Netflix Brazil, 2019). The analysis of the series starts with
the idea of “promise of sense” ( JOST, 2008) and follows focusing on the narrative, especially
the characters ( JOLY, 1996). As a result, we argue that, in the analysis of the series Coisa Mais
Linda (Netflix Brazil, 2019), it is possible to see elements of a ‘Brazilianness’ created for an
international audience and the use of a past temporality to discuss issues of the present.