Consumo midiático, localismos e cosmopolitismos: a série brasileira Coisa mais linda.

Resumo (EN)

This article reflects upon the new forms of media consumption, such as the Video on Demand platforms (we will use Netflix as an example), addressing elements of localism in national productions and the cosmopolitanism provided by the transmission of regional content to global audiences. The theoretical approach is anchored in authors who discuss cultural consumption (GARCÍA CANCLINI, 2004), the nationalization of television fiction (LOPES, 2004) and memory as audiovisual resource (MACDOUGALL, 1998). Then, we present a brief description of the national series produced by Netflix Brazil until the end of 2019, in order to illustrate the producer’s previous experiences and the tendency to some kind of narratives and genres. At last, we analyze the national elements and the relation with memory shown in the series ‘Most Beautiful Thing’ (Netflix Brazil, 2019). The analysis of the series starts with the idea of “promise of sense” ( JOST, 2008) and follows focusing on the narrative, especially the characters ( JOLY, 1996). As a result, we argue that, in the analysis of the series Coisa Mais Linda (Netflix Brazil, 2019), it is possible to see elements of a ‘Brazilianness’ created for an international audience and the use of a past temporality to discuss issues of the present.