Resumo (EN)
Objective – Time spent with the habit of watching television by Brazilian children has increased significantly and the qualities of food advertisements broadcast on television commercials are inadequate from a nutritional standpoint. The aim of this study was to analyze the trade of food products aimed at children presented at two stations open channel television. Methods – Data were obtained by recording, on VHS. The recordings took place in July, when school holidays for two weeks, including weekends. Results – There were 2,167 commercial broad-casts, and 542 products were categorized as “food and drink.” About 50% of food products reported was classified as rich in sugars. The foods were more televised drinks, yoghurts / fermented beverages and cookies, both on weekends as during the week. Conclusion – The nutritional quality of food in the televised broadcast was not considered appropriate given that most were rich in sugar as recommended and effective legislation.