O Processo de Implantação da TV Digital Aberta no Brasil

Resumo (EN)

The Brazilian broadcast television is now at the beginning of a "migration" process from the analogue system to the digital system. This new format will promote a series of changes to how Television is watched and conceived nowadays, the world it represents, and moreover, it will bring the possibility of this “televisual” environment to expand. through the convergence with other communication vehicles in a close future.
This research proposes the analyses of the current use of new "tools" available in the new standard for broadcast television and its possible repercussions on the media scene, this considering the current situation of research in digital TV (2009). Therefore, this research tries to highlight the most relevant aspects of the important components of a business model that should be definably reviewed, so that the creative and communicative possibilities could be developed from a less trivial and commercial use of new resources.
The chosen theme relays on the communication policies, highlighting the importance of processes such as:
a) Grants of channels, since the digital system have a better use of the frequency spectrum, which brings the possibility to new players to appear in such an extremely "restrict" scenario.
b) The actual interactive possibilities of this new system and the use of this resource only as a label for advertisements, the insert of the interactive applications or not (and what is meant nowadays by interactive media).
c) The technological convergence with the telephony (portable media). The expansion of the television and the possible changes in social behavior promoted by this feature.
d) ln the last chapter of the work, we present issues related to the perfect image provided by digital technology, and some of it's consequences that hide in this process.
The main goal is to analyze the implications of communication itself, a process that has been discussed only in what regards the art matters, leaving aside very important aspects in the Media field.
ln this communicative implications must be include a discussion of issues such as social neonomadismo, the hiperconecptivity and the role of interactions in this scenario, as well as the technical fetishism, all related to the applications and uses of new digital technologies that will compose the world of Brazilian broadcast television.