Mídia e etnia: a produção fotojornalística da Folha de S. Paulo e o sentido da imagem do negro

Resumo (EN)

The present research explores the photojournalism of Folha de S. Paulo and discuss its participation in the Black people image construction and thereby to comprehend in what way identity is processed. The evident discriminatory process that Black people have gone through is renarrated in the first pages, earnig discoursive dimensions that form the corpus of this case study. The discussion and analisys basis are the theoreticals paradigms of mass communication field and sociology, the lmage Theories and Discourse Analisys. Mixed methods of quantitative and qualitative research delineate one non-probabilistic sample by convenience that categorizes datas set out in its own newspapers practices. As results of this investigation, it carne the following confirmations: Folha de S. Paulo encapsulates the space of Black people, the one allowed them to take, and indeed, has historically occupied with greater assiduity, from there to be subjectivised an has reiterated his values; the predominat photo gender denotes planning absence and, therefore, their input protocol is by accident; the stereotypezation of sensuality, sportives and artistics skills, disasters and the subalternity reflects the publishing policy and the ethnocentric discourse.