All You Need Is Love: o processo de formação de uma banda ghost

Resumo (EN)

ALL YOU NEED IS LOVE: THE PROCESS OF FORMATION OF A GHOST BAND The research aims to understand the mimetic strategies adopted by the band All You Need Is Love to revive The Beatles band, which had the peak of its success in the 60´s, evaluating the power to recreate an atmosphere and make a legion of fans dip into it, developing and exploring at their shows and virtual environments the construction of a band that acts as a perfect simulacrum of the original band and the interaction and relationship possibilities between the band and fans. In this study we adopted the hypothesis that the band All You Need Is Love, object of this study, is in fact a support for the image of The Beatles. In order to investigate this question, the first step consists itself in the band’s analysis and its mimetic strategies (Gerbauer e Wulf: 2004). In the step two the research will understand the simulacrum by Baudrillard (1991) and the image by Morin, Kamper, Flusser, Baitello Jr. and Contrera. A third chapter seeks to understand the relationship between the band and the community (BAUMAN: 2003) e (TODOROV: 1996), emphasizing the communicational bonds (CYRUNLIK: 1995), generated in this ambience. Guy Debord and Edgar Morin help us in regarding the society of the spectacle and how the cultural industry can take ownership of the aesthetic character of the community.