A década de Shrek: imagem e imaginário na comunicação contemporânea

Resumo (EN)

The first chapter introduces the theoretical framework of research and introduces the reader to the object of study: character Shrek. ln this chapter, the dialogue is dane by authors who discuss the cultural imaginary, especially in relation projection­identification with media characters. ln this chapter we also introduce the concepts of media myth, which fits the character-study Shrek, and the concept of eating in / by the media. ln this chapter, the discussion is the phenomenon of the central character of the ogre Shrek in its complexity, investigating the representations of the archetype of the ogre whose traits reflect a pattern cruel and cannibalistic, through several different stages of history. We show that facets of the grotesque ogre were originally masked by the media, seeking to promete sales of products that adorn the media phenomenon Shrek. Also in this chapter, Under a qualitative methodological paradigm, we analyze parts of the trilogy of animated films Shrek selected at the discretion of the relationship between humor and the grotesque. Proposing dialogue with Muniz Sodre, Edgar Morin and Marc Acserald, there is the use of humor in animated film to soften the antics of the ogre as a strategy to make it acceptable by the public. ln the third chapter the focus is the representation of the character Shrek in the consumer market and its relationship with the child's imagination. Originally aired to attract children to public, the characteristics of the archaic figure of the ogre Shrek lead present in mimicry also in adults. This is not just because the ogre indicates a rite of passage, but the presence of humor as a relief and the protagonist's antics cause identification with Shrek.