A convergência tecnológica no radiojornalismo Do rádio em que o ouvinte é feito para ouvir para o rádio em que o ouvinte faz a pauta: lógicas de produção em tempos de interatividade

Resumo (EN)

The main purpose of this study is to identify transformations on the journalistic performance of radio stations with the media convergence’s accentuation on the last decade, specially relating to interactivity or interaction with the listener. For this consideration we outlined the scenario of radio journalism from the new technology of communication to elucidate, firstly, the possibilities of gathering, production, and propagation of reports in this new scenario, and secondly, how the communication media adhesion to the internet’s environment, highlighting site’s launch, podcasting’s availability, hearing resources via web and several communication channels with the audience - in other words, the digital journalism - changed the internal organization of the journal radio stations and the journalists’ functions and, yet, in what manner this modifications changed the concept that the listener is only supposed to listen, and inaugurated another one completely different: the listener does the script. For this purpose, three São Paulo’s journalistic broadcasters were researched in the period with more audience, at the morning. The radios Bandeirantes AM, CBN and BandNews FM were selected because the three of them are examples of how the technological convergence changed the journalistic performance. At the first one, the oldest of them, many anchormen come from the typewriter age, when they only communicated with the audience by letters and postcards. Today, however, they exchange messages, read and comment news sent by whatsapp users. At the second one, a little bit younger, the interactivity with the audience is such that there’s a weekly program called “You make the script, in which goes on air reports produced from the public’s suggestion. At” the third broadcaster, an unprecedented fact: the most audience’s anchorman disclosed to the listeners his personal cellphone number to receive opinions, suggestions and complaints from them, that, as far as possible, are taken into air. Three broadcasters, three meaningful examples of interactivity, three situations, three perspectives of how the technological convergence changes, among other reasons, through the effective participation of the listener into the schedule, the journalistic performance on the broadcast journalism. Fieldwork with six newscasters of this three radio stations reveals that all of them were unanimous attesting that broadcast journalism can’t be done anymore without the listener’s notable presence by suggesting scripts, sharing news at first hand, contesting or agreeing with the anchormen’s opinions. In this regard we conclude that, even the number of messages that goes on air being limited and the existence of filters according to the gatekeeper, the time when the listener participated only by listening has already passed. Currently, the stations which don’t give space to the listener’s participation and don’t keep constant interaction with the audience lose in terms of flow and quality of information, and stand increasingly liable to lose space to other communication media, once service delivery and instantaneousness are the main and most attractive characteristics of the radio.