Usos da cultura, dinâmicas de produção/consumo solidário e ativismos: tensões e diálogos no Bixiga/São Paulo

The purpose of this article is to analyze how – between negotiations and tensions – logics of solidary producing/consuming and senses of activism (based on the notion of using culture as convenience and resource by G. Yúdice) can be articulated in two places in the Bixiga region (Sao Paulo): “Casa do Mestre Ananias” and the “Al Janiah” cultural space. Bringing and analyzing the results of the ethnographic field research carried out in these places, we problematize the ways in which values such as identity, otherness and authenticity are present there, and point to a broader reflection on the challenge of thinking about consumer practices and political/activists dimensions nowadays.