Sensibilidades comunicacionais no concreto da cidade: derivas e etnografia de rua no Parque Minhocão/SP

Resumo (EN)

The article presents aspects of an ongoing research that investigates the meanings of sociality/conviviality and uses of the city in Minhocão Park, São Paulo. The focus of this article is to present a methodological approach that integrates concepts from Anthropology, Communication, and Urbanism – street ethnography (ROCHA; ECKERT, 2003), drifts and wanderings (JACQUES, 2012; CARERI, 2013) – and its application in the analysis of the sensitive dimensions of urban living that occur in this urban-communicational territoriality and its surroundings, without disregarding the structural and material dimensions present there. It observes the ways in which sociocultural and sensitive issues are articulated with aspects of sociality, conviviality, gentrification, and various forms of activism, interpreting the tensions and contradictions between the image of a welcoming city on the upper part and the reality found on the lower part of the elevated park.
Keywords: Urban Communication. City. Drift. Ethnography. Minhocão Park