Redes sociais, cultura participativa e o reordenamento da estética organizacional

Resumo (EN)

The article presents, based on a bibliographic review, a theoretical-reflective contribution on changes in organizational relationships from the implementation of new forms of communication that enabled the release of emissions, influencing organizational aesthetics and production of meaning. With presentation of situations and examples published on social networks, the study seeks to promote reflections on what organizations want to project as an image and as it can be interpreted and reverberated by the public.