Do anonimato à fama: processos de celebrização no funk ostentação.

Resumo (EN)

This article deals with the celebrization processes involved in the transition
of ordinary young people from the periphery of São Paulo to local and
even national idols, as interpreters of funk ostentação. The main route of
this: the upload of their music videos to the youtube plataform. We will see
how the MCs, song writers and singers of the funk ostentação style recently
became social actors in their communities, and how they contribute to the
representations they carry out to be the symbols or products and act as
instruments of imaginary materialization. The funk ostentação, marks a sense
of resistance facing the reigning indignation, as well as a desire to belong
to a class or group that is still wanted to belong to. Finally, we pointed to
the ambiguous and contradictory senses of resistence show by this musical
genre and their austhetics and values, in bioresistences that pass trought the
bodies and affects.
Keywords: Celebrization Process; Funk Ostentação; Mediatic Representations