A imagem das prefeituráveis de campinas: uma perspectiva sociossemiótica sobre a consolidação e a quebra dos estereótipos da mulher na política

Resumo (EN)

this article proposes a semiotic discursive analysis regarding the construction of the image of the candidates for the mayor of Campinas, in 2020, namely: Alessandra Ribeiro, Delegate Teresinha and Laura Leal, in relation to gender inequality. The corpus comprises the Debate da Band (in the first round) and profile on twitter, from the candidates to the position of mayor. We have as hypotheses: (i) within a narrative program, thematic roles such as ‘heroine’ emerge for Alessandra; (ii) Delegate Teresinha, as well as Laura Leal, are made invisible. We used authors like Algirdas J. Greimas (2008), founder of the French School of Semiotics, as well as his followers; we seek publications by Raquel Recuero (2009), who researches social networks and the internet, and by Flávia Biroli (2010), active in the area of gender in politics.