A disputa pelo governo de minas gerais nas eleições de 2022: análise das estratégias do candidato Alexandre Kalil (PSD) no HGPE

Resumo (EN)

The article aims to analyze the electoral communication strategies adopted by the candidate for the government of the State of Minas Gerais, Alexandre Kalil – Social Democratic Party (PSD) in the 2022 campaign. Kalil rose in political activity through the recurrent use of rhetoric of denial of the establishment politician, being elected and re-elected mayor of Belo Horizonte in the 2016 and 2020 elections. In the dispute for state government, in the 2022 elections, he distanced himself from the rhetoric of anti-politics and bet on the discourse of
conciliation, bringing the presidential candidate closer Luiz Inácio Lula da Silva – Workers’ Party (PT). To understand how Kalil’s narrative was structured, the 30 programs shown throughout the campaign period in the rst round, which started on August 26th and ran until September 28th, 2022, will be analyzed. The article uses content analysis as a methodology.