SOCIAL MEDIA ENGAGEMENT AND BRAND AWARENESS IN FRANCHISE CHAINSPedro Lucas de Resende Melo08/10/2025 Documento https://repositorio.unip.br/wp-content/uploads/tainacan-items/80492/199601/ENANPAD-04.05.2025-Social-Media-Engagement-and-Brand-Awareness-in-Franchise-Chains.docx ENANPAD – 04.05.2025 – Social Media Engagement and Brand Awareness in Franchise Chains Baixar InformaçõesTítuloSOCIAL MEDIA ENGAGEMENT AND BRAND AWARENESS IN FRANCHISE CHAINSNome do EventoENANPAD 2025