Divulgação científica: do meio acadêmico para internet e televisão. Análise de notícias sobre pesquisas de células-tronco embrionárias produzidas na USP

Resumo (EN)

Considering the University of São Paulo as a source of scientific information for the Brazilian media, the purpose of this study is to know how the transposition of the Scientific Dissemination from papers into internet and television articles happens, media that contribute to diffusion of scientific knowledge. Thus, some articles on researches with embryonic stem cell, developed by USP and that were published simultaneously in scientific articles, internet websites and television news, were taken as subject of study. The scientific divulgence articles have been analyzed under the materiality theory, study of no-hermeneutic field that was systematized by the German philosopher Hans Gumbrecht who, as well as Mcluhan and Derrick of Kerckhove, dealt with the relationship of the impact of communication means in the perception of the message. The intent is to think the scientific divulgence according to the material perspective of the mean, focusing on the material supports of each media: diagramming, title, lines, typefaces, column, link, hypertext, paragraphs, images, sounds, interactivity, synergism, graphs, screen, animation effects, paper, among others. This brief reflection on the influence of the materiality of media in producing the message has showed that, except for some criticism, the article as well as the internet and television have fulfilled an important social function of mediation between the science produced in the laboratories and the general public. Each one, according to its characteristics, has helped to spread the discussion of the knowledge developed through the scientific research. What varied was the way the content is presented, the levei of depth of the subject and the profile of the public that was intended to achieve.