O ambiente comunicativo da casa comum: um estudo das ações midiáticas do Papa Francisco na perspectiva da Ecologia da Comunicação

Resumo (EN)

The choice of the Argentine cardinal Jorge Mario Bergoglio to take the place of the abdicating Benedict XVI at the 2013 Conclave, surprised the world. Perhaps that was exactly what part of the cardinals meant to do, by understaing the need for a radical change in the Catholic Church's posture in front of the global current reality. And also, by trying to solve the critical internal issues faced by the Catholic Church. Bergoglio had it all: his previous history, based on humility, simplicity and material detachment, was consistently ‘packed’ by the Vatican's communication and paved the way for his fast acceptance among the curch’s followers. The choice of the name Francis, inspired by the saint of Assisi, one of the most beloved and admired among the diverse spiritual traditions in the world, gave rise to an interreligious dialogue in a global environment underlined by fundamentalisms and intolerances. This dissertation deals with the communicative aspects of Pope Francis Pontificate. The general objective was to study the communication actions carried out by Pope Francis in his different perspectives: the primary, face-to-face communication; the secondary communication, which uses printed media; tertiary communication that relies on mass electronic and digital networked media. The method for achieving the objectives was bibliographical and documentary. The study had a theoretical fortune bequeathed by the Theory of Media proposed by the German communicologist Harry Pross; and by the foundations of the Ecology of Communication conceived by the Spanish communicologist Vicente Romano. The study revealed that the communicational prisms of Pope Francis incorporate the proposal of Vicente Romano’s Ecology of Communication, meaning that Pope Francis adapts himself to the information technologies available in today's electronic media (massive and digital networks) as well as employing the linking potential of primary communication, human contact, elementary and direct primary media (the body's gestures). By addopting this communicational approach, Pope Francis not only pluralized his religious communicational expression but also expanded his protagonism by dealing with issues that concern the contemporary human being and achieves mobilization towards humanity’s current global challenges.