Sustentabilidade e inovação em segmentos da cadeia de moda

Resumo (EN)

Since the 90s, textile production has been modernized and industrial plants migrated to countries that have lower labor costs and fewer benefits to workers. One of the most polluting industries, this segment can use strategies for sustainability through innovation. Accordingly, this study presents strategies for innovation and sustainability for agribusiness cotton and distribution, two important links in the production chain of fashion. As exploratory methodology and library research, descriptive statistical analysis, distribution analysis, document analysis and statistical series and simulation were used. The results indicate that the studies are insufficient and it is necessary to further develop the theme, the complexity and many players involved makes it difficult to gather information and conclusive analysis. As alternative for the highly polluting production chain, innovation and sustainability as the agroecological and colored cotton and the use of intermodal transport, integrating the various means available and lowers the cost of the final product. Similarly, the simulation for decision making can be a tool to improve the distribution of products internal and external. For this, government support and awareness of entrepreneurs in general are important steps to advance the care to meet the needs of international business and meet the aspirations of increasingly demanding and informed consumers.