Realidade aumentada e capacidades dinâmicas na indústria 5.0: Framework para transformação digital em ambientes controlados e não controlados

Resumo (EN)

This thesis investigates Augmented Reality (AR) in productive contexts with different levels of control: an open food distribution environment (CEAGESP) and a closed industrial environment in a multinational automotive company, given the existing gap in the literature regarding the systematic comparison between these scenarios. The overall objective is to understand how AR, operationalized in artifacts conceived via Design Science Research (DSR), affects performance, operator perception, and organizational transformation when interpreted by the Dynamic Capabilities (Sense, Seize, and Transform) and the pillars of Industry 5.0. The methodology articulates three artifacts: (i) AutoSim, which resulted in a 7.72% reduction in cycle time and simulation-to-real-world transfer without collisions; (ii) ARomaticLens, operating offline with 100% accuracy and an average latency of 1.87s in an open environment; and (iii) ARTechGuide, which reduced setup time by 57%, increased accuracy by 25%, and decreased operational assistance requests by 75%. Multicriteria validation using AHP indicated convergence among experts: Dynamic Capabilities (aggregate weight 0.44) and Technological Core (0.32) were the most influential elements, with CR < 0.10 in all matrices, confirming the structural coherence of the proposed integrative conceptual model. The results show that AR promotes cognitive support, adaptive autonomy, and process digitization in both scenarios, responding to the variability of open environments and the demands of industrial standardization. Contributions include a validated conceptual model, measurable evaluation protocols, and evidence of alignment with Industry 5.0 principles. Limitations involve sample size and sectoral specificity. Future research should expand samples, incorporate automated UX metrics, and evaluate impacts on public policies and longitudinal learning studies.