Proposta de um modelo multicritério avaliativo para empresas nascentes de base tecnológica

Resumo (EN)

Notably, the behavior of society is distinct in several aspects from that presented in the past, some areas were more impacted by this generalized alteration of behaviors, among them it is possible to list the areas: economic, social and technological, obviously, the reflection of these behaviors are also exposed in the form Planning of new ventures. Currently different forward positions are needed for decisions is how to manage your career or develop a new business. ENBT (Technology-based Start-up Companies) make an important contribution to the world economy, especially in the digital economy and in emerging countries. Focusing on the evaluation of proposals of the ENBT businesses, agility in decision making has become indispensable for the viability of the enterprises. With the dynamics demanded by these ventures, the business plan that was just taken as the standard for initial evaluation of an enterprise, gives way to shorter forms of documentation, a timely circumstance in which the Business Model Canvas (BMC) receives great acceptance. The proposal of the work is to obtain a generic profile of the Brazilian technological base companies, to propose a model based on the concepts of Hierarchical Analysis and Fuzzy Logic that contribute to obtain a better rationality when evaluating the BMC. The following topics discussed: Graphical analysis of relations in business networks, innovation, Technological-based Nascent Enterprises, public policies to encourage innovation, business models and their particularities, Hierarchical Analysis and Fuzzy Logic.