Gestão da Qualidade Total integrada ao Gerenciamento pelas Diretrizes – Uma avaliação após dez anos de implementação

Resumo (EN)

After decades of protectionism and market reserve, with an excessively closed economy, the Brazilian’s national automotive sector showed low production and little international competitiveness. Stimulated with a more demanding and updated consumer market, this segment has been looking alternatives to protect competition, especially international. With the growth in the deficit of the trade balance of the automotive industry, post 2009th, the continuity in this sector was threatened. In response to reverse this situation and make this segment more competitive for exports and less dependent on imports, in October 2012 the Federal Government generated the Inovar-Auto Program (Incentive Program for Technological and Customs Innovation of the Motor Vehicle Production Chain) with validity from 01/01/13 until 12/31/2017. This program is constituted by laws, decrees and ordinances, with the participation of a work group formed by several professionals of the sector, acting in its formulation, elaboration of requirements for classification of investment projects and qualification of companies. This study is intended to assess by Inovar-Auto in the technological development of the national automotive industry and to identify the factors that influence the competitiveness of the national automotive sector. It was methodology developed based on literature review, field research, Inovar-Auto case study and application the AHP (Analytic Hierarchy Process) method. The results of the survey indicate that InovarAuto did not meet the main purpose in improving the conditions of innovation of the automotive sector to make the segment a most competitive area. On the contrary, Inovar-Auto benefited the foreign companies mainly in updating and expanding their plants and vehicles production, and further consolidating their power over the vehicle domestic market.