Estratégia de manufatura na indústria 4.0: Proposta e validação de um modelo conceitual para prioridades competitivas operacionais

Resumo (EN)

The business environment is undergoing profound transformations with the advancement of Industry 4.0 technologies, changes that represent a rupture in prevailing production modes and paradigms and demand a reassessment of manufacturing strategy. Despite significant progress in the literature, a theoretical gap persists in explaining the integration mechanisms through which the technological potential of Industry 4.0 is translated into strategic performance, as well as in the formal incorporation of new emerging competitive priorities. In this context, the primary purpose of this study is to propose and validate a conceptual model (framework), theoretically and empirically grounded and validated by experts, that clarifies how the implementation of Industry 4.0 enabling technologies influences and shapes strategic reorganization, with emphasis on manufacturing competitive priorities. The research design is exploratory and sequential, articulated across three articles. Article 1 conducted a Systematic Literature Review (SLR), which established the theoretical foundation of the framework and introduced the Dual Perspective of interactions (Technological Scope and Managerial Scope). Article 2 was developed through an Exploratory Multiple Case Study to provide empirical grounding and elucidate the integration mechanisms. Article 3 employed an Expert Panel (Delphi Method) for the final validation and refinement of the conceptual model. The results demonstrate that the influence of Industry 4.0 on the strategic reorganization of manufacturing is strategically contingent, mediated by the Managerial Scope. The Managerial Scope is identified as the decisive integration mechanism, as it orchestrates and translates technological potential into strategic performance. From a theoretical standpoint, the conceptual model contributes by expanding the content of manufacturing strategy. In addition to the traditional competitive priorities (Cost, Quality, Delivery, and Flexibility), the study empirically consolidated Innovativeness, Servitization, and Sustainability as first-order competitive priorities in the digital era. In terms of managerial contributions, the validation of the framework by academic and professional experts strengthens its applicability in real manufacturing contexts. It further serves as a strategic reference for decision-making and for optimizing investments in Industry 4.0 enabling technologies aligned with competitive objectives.