Estamparia Têxtil: uma Estratégia na Diferenciação do Produto da Manufatura do Vestuário de Moda

Resumo (EN)

This project of the Design Technology and Systems Management Manufacturing inserted into REDEPRO Research Group, Network for Enterprise and Supply Chain of the Department of Postgraduate Diploma in Production Engineering from the Universidade Paulista - UNIP. lt deals with one of the links in the chain textiles, beneficiation / finishing, more specifically one of the activities of finishing as printing, and the relation with the Clothing Manufacturing of Fashion (CMF) as competitive strategy. The study on the implications of printing in CMF is relevant because this is an industry barely visible, that stands out to promote differentiation in the final product made by the fashion industry, primarily for segments like: women's fashion, beachwear, surfwear and sportswear. According to this aspect of differentiation, the printing must be addressed as one of the strategies of CMF. This monograph tries to promote some ideas from the question: Does the printing process promotes product differentiation in the manufacturing of clothing for fashion and strategy in companies to manufacture? The purpose of this study is to develop this specific area of the textile chain, because the knowledge involved in relations between the printing and CMF should be documented and investigated, as the bibliographic material is scarce.