Increasing vehicle manufacturers has led to a considerable rise in the automotive industry’s competitiveness. Various research
projects are being developed to devise process optimization strategies using virtual simulation. The paper discusses the importance of
applying modeling and simulation strategies to optimize automotive manufacturing processes to meet the demands of a constantly evolv
ing market. The aim is to demonstrate a strategy divided into a few stages to optimize the process of validating new projects applied in
the automotive industry. The methodology employed was computer modeling and simulation, which enabled identifying and eliminating
risks inherent in the validation process, thereby reducing the time required to complete new projects. The results demonstrated that imple
menting this strategy facilitated an efficient transition of the validation process, maintaining the quality and safety standards required in
the cell. Consequently, it can be posited that the methodology developed is an efficacious instrument for expediting the implementation of
novel processes in automotive manufacturing, thereby contributing to the competitiveness and innovation of the industry in the automotive
segment.
automotive industry, modeling, new projects, optimization, validation process, virtual simulation
