Programas seriados de TV direcionados às viagens turísticas – Interface entre Mídia e Turismo através da análise dos programas Oi mundo Afora e O Brasil é Aqui

Resumo (EN)

This paper issue-subject refers to an interface between the Media and Tourism under the viewpoint of the potential demand viewer. TV series programs are the topic of study aimed at tourist trips Oi Mundo Afora e O Brasil é Aqui. The main objective was to study the messages imparted on this type of media product with the intention of understanding how the audiovisual media and more specifically the TV might influence the behavior of the potential demand viewer for the performance of the tourist activities. ln order to achieve the proposed objectives, an exploratory research was carried out through multiple case studies and the analysis of the program object of the study. The methodological structure is three fold: the first one was concerned about a content analysis of the message; the second one was focused on the Media and Tourist Demand and the third one showed the Bibliographical research. A screenshot of each series episode was also performed for a better comprehension of the communicative intention by the media message broadcasters. The data obtained were analyzed by applying the technique of the content analysis by Bardin (2004). The theoretical basis for supporting this work was established under the theories of communicational processes of Berlo (1999); the theories of Balogh (2002) related to TV, the seriousness and the paratextuality in the eye catching media; the system theories of Maria Beni (2004 ); the theories of psychographic segmentation of Plog (1977) and the theory of the Maffesoli tribes (1987). The results pointed out that the message built by the broadcasters is composed of induced images (Cooper, et ai., 2001 ), presenting elements of motivation which are related to psychological aspects being bound to the satisfaction and desire of the viewers. Such message, stimulates the viewer to move on through a personification process of the host figure, who "experiment" and enjoys the desires of this viewer. We concluded thus, that the Media imparts and shows the potential demand consumer, induced images about the destinations and locals which are transformed in tourist products. The dissertation meant to provide a gap fulfillment on the relative studies to the communicational processes in their interface with the tourism.