O Cenário Político através do Humor Memético: Uma Comparação entre a Eleição Brasileira de 2018 e a Eleição Espanhola de 2019

Resumo (EN)

The present thesis aims to investigate the memetic production in the Brazilian elections of 2018 and in the Spanish elections of 2019, seeking to understand how the memes published on social networks on the Internet represented facts, characters and events of these elections. The clipping considers the Brazilian second round, in October 2018, and the second Spanish election, in November 2019, from the publications made on Twitter within the period in question. As methodology, this research has the Analysis of Social Networks (ARS), Suely Fragoso, Raquel Recuero and Adriana Amaral (2016), associated with Content Analysis, by Laurence Bardin (2016). This method was necessary in order to draw up a quantitative/qualitative analytical framework of the electoral scenario of each of the countries analyzed and from there, understand how the memetic path of the decisive elections took place. The research also seeks to establish a theoretical discussion about humor and politics in the historical context, in addition to the characteristics of the meme and the political meme on the Internet, collaborating to reduce the theoretical scarcity of the subject in question. It is found as a hypothetical argument that, like political humor, the political meme is based on the facts and events of everyday life, generating reflections on those who find them in the networks. Therefore, there is the point that the electoral processes surveyed received parallel and personalized coverage because to memetic production, taking with it characteristics and scenarios of each of the respective countries. In to make it possible to better unfold the subjects dealt with, this research was divided into three chapters, organized by conjuncture, theoretical development and analyses.