Imagem diluída e subjetivação do corpo: A tatuagem como interlocutora de uma trajetória de consumo e estereotipização

Resumo (EN)

This thesis states that the practice of tattooing, as a communication mode, has transcended the historical-cultural limits and currently represents a turning point in behavioral changes, fostered mainly by the media industry. The representation of the personal universe of the subject and the modes of appearance and disappearance of the image, which are expressed in tattoos, reflect a way of collective social participation, shared as an instrument of identification and belonging that underpins a new social dynamic. Thus, considering the tattoo as an image element, which is added to the skin, consequently it is inserted in the scope of primary media, the main objective of this study is to understand how the mediatic processes that appear in the tertiary media impute transformations in the body. Based on this assumption, and having the tattoo as an analysis vector, this study intends to map a movement that acts exclusively on the consumption of the images. It highlights as an outcome a process of dissemination and multiplicity that, by emptying the symbolic value of these images, promotes their stereotyping and fosters a consequent crisis of visibility. This is a qualitative theoretical investigation that aims to map the stereotyping path of the image based on a tattoo of the singer Rihanna. The theoretical framework of this study was built underlain by the reflections of Dietmar Kamper, David Le Breton, Christoph Wulf, Edgar Morin, Gilles Lipovetsky, Jean Baudrillard, Norval Baitello Jr., Paul Virilio and Walter Benjamim in particular. In conclusion, thinking about the body in terms of culture is one of the most meaningful aspects that has led the Communication Sciences authenticate the reverberations that begin and end in the body. This is the starting point of a movement that not only makes it possible to understand the transformations which have been imputed to this body throughout its somatic history, but also have made it a place for reflection and dialogue.