Contágio Psíquico na Mídia Eletrônica

Resumo (EN)

This research has as its theme the relationship between Media and Psychic Contagion, proposing to understand how collective psychotic outbreaks are configured in the context of media society, from the Studies of the Imaginary and Media. Your central question is: what is the process by which certain contents and behaviors suddenly and collectively erupt in the media and in society, even if at times they appear to be unreal and supernatural? The central hypothesis confirmed that the media society, due to its viral, network nature, favors and interferes in the processes of Psychic Contagion: a collective process that reissues the contents of the Imaginary, grounding cultural, social and, now, media conceptions, movements and behaviors. The Imaginary manifests itself through these Psychic Contagion phenomena in the electronic media environment. Human empathy and culture are linkers and linkers between individuals and others (interpersonal and intrapersonal), which enables and enhances the occurrence of Psychic Contagions. Overwhelming social movements such as collective possessions, or rather, the dominance of an archetypal image over society, are possible thanks to the phenomenon of Psychic Contagion. Mimesis is a product and producer of Psychic Contagions, whose feedback makes the bodies of a group tune in, generating unified actions. Unlike the authors of the century. XIX and XX argued, the body is a potentializer of contagion and lowering of consciousness, but not its cause. With the advent of electronic media and digital social networks and based on an overpopulation and a millenary Judeo-Christian paradigm that denies the body, the contemporary individual is increasingly in mass and less in crowd. A society totally crossed by the electronic media operates with sedation of the body, compromising the processes of empathy and mimesis, and this predisposes Psychic Contagions by identification, generating more mass. Mass is the listless state of mind and body. Psychic contagion cannot be found only in outbreaks considered abnormal and isolated, however also in human daily life and nowadays, what differs from an outbreak from a trend are market intentions. For that, the first methodological step of the research consisted in the collection and analysis of true cases of scientifically proven collective outbreaks, based on a literature review. In addition, in current cases and coming from the internet, the work still used the Google Trends tool to prove the contagion dynamics; and still, documentary research (books, documentaries, news and reports) was used with the intention of deepening the proven cases. With this material, Edgar Morin's Complexity Method was used to analyze the cases, with the aim of punctuating the relationships, that is, the phenomenological plot of the theme. In the prospection of cases, the time of research was placed as a limitation, that is, the collection of cases lasted twelve months, one third of the doctoral trajectory, leaving another year for analysis, the final year for closing. Fundamentally, the work chose its bases on the concepts of Psychic Contagion, contamination, collective possession, Collective Unconscious in the Complete Works of Carl Gustav Jung. Participation Mystique de Lévy-Bhrul. The E. Morin Complexity paradigm is used. The term Imaginary is treated with G. Durand. The term Mediosphere will be treated by M. Contrera. Empathy, Emotion and Mimese will be glimpsed by Frans De Waal. A. Damásio, G. Gebauer and C. Wulf and M. Contrera. The relationship of the media, society and capitalism are highlighted by E. Morin, M. Sodré and M. Contrera. The concept of the term Culture will be treated by E. Morin. The term Media Image is discussed by N. Baitello Junior and M. Contrera. Image, Symbol, Myth, Archetype and Imagination are brought from C. G. Jung, J. Hillman, J. Chevalier and A. Gheerbrant, G. Durand, among others. Consciousness and Consciousness is understood from C. G. Jung and A. Damásio.