O MARKETING DA FOME: As dietas do jejum como nova estratégia de estímulo à anorexia     

Resumo (EN)

This essay concerns a case report about the Maira's Cardi digital profile, having as first focus her page on Intagram. The period under analisys tooks the months from january to july in 2021. The aim was to analyse if there is any encouragement and how it works for the lean body and adequated to the aesthetic standards stimulated by the capitalistic market, placed in the context of the eletronic midia, mainly through the fasting practice. The theoretical aim of this reflaction searchs to present a parallel between the fasting practice and the conventional anorexic' symptoms, as presented by the brasilian's metabology society, under the pretext of obtain the faster results in the search of the weight loss and adequation of the feminin body to the aesthetic standards of the thin body prevalent in the social midia. It concerns in a research of case report and analyses of the internet's content, and the theoretical tools used in the development of the reflection presented is concentrated in the study of the midia, image and imaginary, in a dialog with some psycology' concepts.