A Natureza (In) Comunicativa dos Megaeventos Musicais Contemporâneos

Resumo (EN)

Men gather since the beginnings of their history. Through a process of social organization based on communication, men started to meet at specific and selected locations, characterizing, therefore, the first meetings, the first rituals, the first events. Besides communication, events reflect all the transformations, changes and alterations men have undergone throughout the centuries; they reflect, therefore, the complexity of contemporary times. The spectacularization of these activities, the transformation of the participant into a spectator, a theory which was defended, among other theorists, by Edgar Morin and by Vilém Flusser, the massive absorption of media supports in its format and the amplification of the number of participants are placed as characteristics if not, the own nature of these cultural products; this group of factors contributed to transform events into mega events. Mega events periodically mobilize thousands of people who participate, are present and live the experience of the event. Analyzing the communicative complexity - or incommunicative - present in these spaces is the main objective of this dissertation, whose structure was based on understanding the essence and the characteristics of these events as cultural products, the space-temporal relations concerning them, the remembrance of the ancient archaic rituals that they carry within themselves, as well as the process which inserted the "mega" concept in these products from the contemporary culture. Moreover, the structure of this dissertation also involved an analysis of the ways of socialization and bonding present in these spaces, since they also reflect the kinds of bonds that currently characterize our society. Accordingly, the object of this research was the contemporary musical mega events and, more specifically, an analysis of Skol Beats 2006, an electronic music mega event which is currently in its sixth edition. The nature of these mega events, their excesses and format privilege, paraphrasing Prof. Dr. Norval Baitello Junior, the twin sister of communication: the incommunication. They consolidate empty bonds, liquid communities and the distance of the human element, through the impossibility of establishment of relationships, which characterize these spaces and place them paradoxically to the most basic human condition: gregarious and communicative. Mega events have become proper spaces for the free development of incommunication, its emptiness and its bridges are not build, which characterizes the incommunicative nature of these cultural products nowadays.