Pedagogias da cultura pop: o professor-fã

Resumo (EN)

The article has as its main theme the use of pop culture in the classroom by teachers of technological higher education. In this sense, theaim is to identify theoretical contributions fromauthors from communication sciences and education studies(Orozco-Gómez, 2005; Martín-Barbero, 2008) in order to discuss pop culture in the contemporary educational context through the concept of pop culture pedagogies (Maudlin e Sandlin, 2015; Dial-Driver et al., 2014; Janak e Blum, 2013; Smith et al., 2008; Mahiri, 2000). It also presents a case study about the use of pop culture content in class by a group of faculty members from an Institution from São Paulo. The methodology was bases in questionnaires and focus group to understand if they use and how they approach such contents in class. The results show that in a time of multiplatform circulation of content, the use of audiovisual products (such as TV series, videos and films) continues to grow, which shows that the debate about media on education is still relevant.