O HOMEM QUE VEIO DO FUTURO? Análise crítica da construção midiática do futurista Tiago Mattos

Resumo (EN)

This work aims to analyze the construction of the image of the futurist, a social actor identified with the entrepreneurial culture and flexible capitalism of our time. The object of the study is the personal website of Tiago Mattos, one of the main futurists in the country, who is also an entrepreneur and responsible for courses aimed at “futures literacy”. The methodology is based on the perspective of Angenot's social discourse, combined with the analysis of the language elements that make up the strategies of self-definition, legitimization and monetization of the image of the studied futurist. Among other conclusions, we highlight the way in which the biography of the social actor studied is rationalized and planned to feed the imagination of the specialist in futures; and how his work configuration is fully associated with skills related to entrepreneurial culture and the spirit of contemporary capitalism.