Cultura Popular no Youtube: o local e o global no canal Bisaco do Doido

Resumo (EN)

This article aims to reflect on the popular culture of Northeast Brazil on the YouTube channel "Bisaco do Doido," dedicated to recording cultural practices from the Itapetim-PE region. The theoretical framework is based on theories about popular culture (ARANTES, 1990; CHARTIER, 1995; CANCLINI, 2006) and Northeastern culture (ALBUQUERQUE JR, 1999; RIBEIRO, 2014) and the global digital environment (BURGESS and GREEN, 2009; JENKINS, 2006; LÉVY, 2009), among others. The methodology is ethnographically inspired and combines observation of the content of three videos from the channel and analysis of user comments on the platform's interaction channels. The results point to the perception that the circulation of popular culture through YouTube and the interaction provided by such content constitute a particular form of regional consumption in cyberspace.