Visão baseada em recursos: estratégias competitivas de uma instituição privada no setor de saúde

Resumo (EN)

ln the past two decades the RBV - The resource-based view of the Firm - has become one of the most important alternatives to the traditional vision based on product orientation and competitive advantage. (Porter, 1986). The subject of this dissertation is to present one strategic vision based on resources, making use, as a starting point, of the identification of the internai sources of competitive advantage and how the resources were used in such an integrated strategic manner to lead the organization, subject of this study, to a sustained competitive advantage. The scope of this work is to present the overall results of an empirical case study, based on the theoretical RBV construct, applied to a private health organization called DASA - Diagnosis of America, to identify the available internai resources and understand how they were used to develop the strategy that has led the organization to become the 5th largest clinical and diagnosis laboratory worldwide. It a was applied personal interviews to the top management executives and managers, making use of semistructured questionnaires. Additionally another objective of this work was to identify how the resources were combined to generate the knowledge that was disseminated throughout the company to maximize the value created and the development of the overall competitive advantage. As a result, it became clear the RBV literature convergence, where the organization resources and capabilities identification and utilization, have played a critical role fot the overall company strategic success.