Um Estudo dos Mecanismos do Contexto Corporativo que Suportam a Capacidade de Implementação da Estratégia de Negócio

Resumo (EN)

The central theme of this dissertation is corporate strategy. The point of view explored in the present study is that of the executive who works in the business unit. The principie question studied speaks to the impacts of tangible and intangible inter-relations over the organizational capacity for the implementation of business strategy. As suchln arder to do so, areas such as corporate diversification management, transference of know-how between business units, parenting strategy and criticai organizational capacities for the implementation of strategy were investigated. The hypotheses that guide the study propose the existence of a relationship between the sharing of tangible and intangible resources internally, or within the corporation, and the organizational capacities for the implementation of strategy in the business unit. The methodology employed considers the fol/owing procedures: bib/iographic research, data col/ection by means of a specific instrument, fie/d research and the ana/ysis of data through technica/ statistics. The resu/ts demonstrate the relevance of typica/ corporate components of the intangib/e interre/ations such as the transference of know-how, the employment of conjoined techno/ogica/ so/utions and the incentive of the corporate center to the group activities among units. The research project, aside from contributing towards the perfection of a framework for the implementation of a business strategy, incorporates the corporate dimension, ref/ects the complexity of the organizational interre/ations and limits generalizations and reinforces the idiosyncratic character of each corporation.