O Impacto do Embeddedness na Relação Entre Competências Operacionais e Desempenho Operacional em Redes de Cooperação

Resumo (EN)

This dissertation aims to identify the impact of Embeddedness on the relationship between operational competencies and operational performance in an environment in a cooperative network format in the form of a strategic alliance. Cooperation networks are a new form of organization that interacts between two or more companies in which they exchange and transfer information, technology, and innovation that can occur in diverse environments such as public companies, private companies, universities, non-governmental organizations. The object of study of this dissertation is analyzed through a partnership between a federal university of the state of São Paulo and companies. At first, a bibliometric analysis containing the constructs was carried out operational competences: innovation competence, continuous improvement competence, responsiveness competence, cooperation competence, operational reconfiguration competence, customization competency, and operational performance. In a second moment hypotheses were drawn from the theoretical field, relating the constructs studied in order to verify if the Embeddedness is a predecessor in the relations between operational competences and if such competences promote a better operational performance these hypotheses will be tested through the result of the practical application of a questionnaire applied to the companies that maintains a partnership with the federal university in question, containing 27 questions on the likert scale from 01 to 05 a questionnaire validated by international authors composed of 27 questions on the likert scale with a variation from 1 to 5 to confirm if the field study confirm the theoretical studies, through the question about "What is the Impact of Embeddedness on the Relationship between Operational Competencies and Operational Performance? Starting the analysis of the results through an interview with the researched sector where the formal partnerships occur, it was possible to identify that many companies do not seek partnership with the universities since the formal procedures are very bureaucratic and time consuming and can take up to two years to celebrate the partnership; In a second moment through the descriptive analysis of the company it was possible to identify that the majority of the companies that establish partnerships with the university are of the health area, of large size, are companies consolidated in the market and these companies renew their partnerships with the university; The questionnaire applied proved to be reliable through the statistical data through Cronbach's alpha. The statistical results still showed that the hypotheses were confirmed and the Embeddedness is a precedent the relations between operational competences and operational performance. Embeddedness strengthens the relationship between operational competencies and promotes better operational performance and the latter has achieved quality and innovation indicators. This work had as a managerial contribution to show the companies that the partnerships between university and company are valid considering that in the sector of operations of the companies are developed operational skills and improve performance. It is suggested that this study be replicated since the Federal University of São Paulo is in the process of expanding into a medium-term space in the long term, other partnerships may be carried out in the new academic units, one of them located near a technological park. which can attract other formats of companies like Startups; another factor that deserves to be highlighted for the advances of new studies is the bureaucratic decentralization of the partnerships that were centralized in the campus of the rectory and now each partnership has its beginning in each academic unit which brings closer the researcher, the university and the company.