Governança e valor social: o caso dos exportadores brasileiros de frangos Halal para o Oriente Médio

Resumo (EN)

The present paper’s aim is to understand, through the perspective of the Brazilian network of Halal poultry exporters to the Middle Eastern Islamic market, how governance and social capital variables in networks create value. Through interviews with key actors in the Brazilian network of Halal chicken exporters and based on content analysis, we identified the main points of social capital and governance based on Islamic precepts. The main variables studied were trust, commitment and cooperation. It was observed that trust promotes the development of reliable interorganizational strategies that enable the construction of value, with the possibility of social benefits, as well as the ability to generate innovation through the collective learning shared on the network. The existence of trust between the participants of the social network enables commitment between them, strengthening collective goals of maintaining competitiveness and reducing the focus on individual and isolated gains. Cooperation is associated with the idea of working together to achieve mutual gains; there is evidence that, as it’s theorized in the literature regarding business networks, variables like trust, commitment and cooperation operate in a combined effort in the Brazilian Halal chicken exporters network, while the existing governance suppresses opportunistic behaviors that might compromise its performance. It’s also observable that a main supporting aspect of social capital in this network is the dissemination of guidance based on Islamic religious precepts.