Estratégia de internacionalização: análise comparativa do ambiente institucional dos países de destino das redes de franquias

Resumo (EN)

The objective of this work is to study the internationalization process of franchise chains from emerging countries. The institutional environment of the destination countries of franchise chains from emerging countries will be characterized and their similarities and differences from the institutional environment of the destination countries of franchise chains from developed countries will be identified. Unlike most current works on franchise chains, which explore the internationalization process followed by chains from developed countries, this work uses a heterogeneous sample of countries, formed by developed and emerging countries. The research was quantitative, with 568 franchise chains from six countries - Brazil, Russia, India, United States, Germany and Australia - distributed across 180 countries of destination. The results indicate that the institutional environments of the destination countries of the emerging and developed franchise chains are similar in relation to the financial and regulatory dimensions, but are distinct in relation to the economic, political and demographic dimensions. This work expects to contribute to the enrichment of institutional theory, through the identification of institutional preferences for the selection of countries of destination of the franchises chains from emerging countries, and to the theory of internationalization, through a deepening of the internationalization process in emerging countries.