Clusters Comerciais e Governança Supraempresarial – um estudo em concentrações de lojas na cidade de São Paulo/SP

Resumo (EN)

ln an economy where changes have lead to the need of conducting business with a new dynamic, more flexible, and more comprehensive way. ln this new context, the companies must apply new strategies to compete including cooperation between the actors. ln the retail business, competition is very hard and seems that to be alone in this new context weakens the business; instead, to compete together is more viable for survival. One strategy for dealing with this problem is the formation of a c/uster and the adoption of governance. The main objective of this study was to identify whether there were applied governance practices regarding strategic actions in the surveyed clusters. To this was based on a literature on clusters and governance, which was peformed in na empirical analytical research with descriptive and quantitatve. The population of interest for research, are the commercial clusters, and that this population sample was presented to the cluster of Rua Teodoro Sampaio -musical instruments, Rua do Gasômetro - wood industry, Vila Madalena - concentrations of bars, where they were administeres questionnaire with open questions and closed questions. ln arder to do this study it will be based in the literature on clusters and governance, with use of empirical-analytic research, with descriptive and quantitative toais. The aimed population of the research were the commercial clusters, and that this population, the study used a sample of Rua Teodoro Sampaio - Musical instruments - in São Paulo / SP. The research used questionnaires with open questions and closed questions. ln arder to produce a comparison with the data collected in this sample, three other samples were observed using open questionnaires as a method of acquiring information: Associação Cultural de Revitalização e Recuperação do Brás, the Câmara de Dirigentes Lojistas da Santa lfigênia and the Câmara de Dirigentes Lojistas do Bom Retiro. The main results were that some clusters have governance and governance retailers recognize this, others do not governance. ln clusters that were identified for formal characterization of governance - as in the case of Câmaras de Dirigentes Lojistas and informal as in the Rua do Gasômetro.