Análise da Competitividade de Empresas do Cluster de Calçados Femininos de Jaú pelo Modelo de Campos e Armas de Competição

Resumo (EN)

The industries of the polar region of Jaú offer a product manufactured first-rate, produced for enabled and specialized workmanship, made in noble material. Great part of the integrant companies of the polar region Jaú's footwear - 99% - attends to the feminine public, be infantile or adult, for all the styles: sporty, casual, social and classical.
The production of the feminine footwear is directed to a larger market than the one of the masculine segment, what it demands more flexibility and agility of the companies to accompany the speed of the changes of the fashionable world. The feminine footwear, a basically seasonal product, represents the tradition of the export Brazilian footwear, what it facilitates your commercialization.
lt accomplished initially a bibliographical research, seeking to understand the field and guns concepts of the competition, and cluster, to obtain an analysis of the competitiveness ofthe companies of feminine footwear's ofthe district of Jaú.
They were accomplished researches in companies, having in mind identify a profile of the footwear's sector, as well as verify the procedures practiced for obtainment of the competitiveness in the market adopted in your production.
Of ownership of these information, the model demonstrated that price and quality are the field of the competition used to obtainment of the competitiveness.