Influência das competências organizacionais e dos vínculos interorganizacionais na competitividade de empresas que operam na rede de negócios de vitivinicultura

Resumo (EN)

This research aims to verify whether the powers of the companies that operate a network business and the links established with customers and other components of the business network expand their competitiveness in the particular case of a winegrower cluster located in the municipality of São Roque - São Paulo. For this were identified cluster components companies and analyzed data from the same through the application of questionnaires and interviews with owners and managers. And following the precepts of the CAC (Fields and Weapons of Competition) - Networks confirm or not the hypothesis that for the company to be competitive, there is no more important condition than having high performance only in those few weapons and only those few links that give you a competitive advantage in the chosen competition fields for each pair product / market. As for the approach, this research will be characterized as a quantitative and qualitative study. And with regard to objectives, will be exploratory. The research procedure of the survey type is adopted, therefore, is used questionnaires as a tool to obtain data and information on characteristics and opinions of a group of persons appointed as a representative of the target population. The analysis of the data observed in the research made it possible to show that the combination of the use the weapons of the appropriate competition and cooperation, their intensities and alignments to the respective fields of the competition correctly chosen and the strong links within the network, propitiate and increase the competitiveness of the companies belonging to the cluster in the market.