Inovatividade e desempenho em microcervejarias artesanais.

Resumo (EN)

The craft microbrewery sector in Brazil has experienced exponential growth, investing in modern equipment, innovative raw materials, and the development of new products. This study examines whether firms’ performance is associated with their innovativeness, understood as the set of initiatives aimed at fostering innovation. To achieve this objective, a theoretical analytical model was developed and subsequently tested through multiple case studies involving four Brazilian craft microbreweries. The findings reveal a dynamic interaction between innovativeness and organizational performance. Specifically, while innovativeness positively influences certain dimensions of performance, organizational performance also proves capable of influencing specific dimensions of innovativeness, suggesting a reciprocal relationship between these two constructs.