Resumo (EN)
To present dissertation, looked for to demonstrate through bibliographical research and of field, as the process of production of the porcelain works in Pedreira's city - SP and which quality model is adopted by the researched porcelain industries of the referred city. Subjects are approached regarding the nature of the production administration, as well as administration of the quality, adopted by the companies, in the day by day of their productive operations. The results of the study looked for to also show, that improvement possibilities could be adopted by the companies, aiming at a better product. Toe researcher presents proposed for obtaining of better quality, based on based bibliographical research, aided by the field research. That study looked for to demonstrate, that the quality in the production of the porcelain, is related to the materials used in the productive process, to the process of coalition of the materials, to the maximum temperature of the ovens and the process of finish with final painting, more than, with the use of tools of practices of administration of the quality.