Resumo (EN)
In the current scenario of major environmental concerns, it is essential that different groups, particularly those who hold space in the media, help create and build the discussion around the theme in this research, environmental responsibility. This dissertation aims to identify the different formats of radio programs and how the subject is treated from the point of view of content and elements of radio language, we purpose to see how the conveyed materials, whose theme is environmental responsibility, and are built use radio aesthetic elements to enrich the message on the radio. We identify the paulistanas radios CBN, Eldorado and Estadão, and through the audio materials circulated from August to December 2012, identified how they offer on your grid programming, programs related to environmental responsibility
