Resumo (EN)
The aim of this dissertation is, when addressing the transposition of the advertising language to cyberspace - empa!hizing editorial s - to analyze and demonstrate the implications of form, content and guidance to internet user, making this interactive connection the foundations of a new dynamic in media and producl in mmkels relations, giving to consumers a new role m lhe communication process, supply and consumption, assuming the role of the increasingly immaterial labor.
