Resumo (EN)
The photography is the first of thecnical images, those produced by machines, subsequently of that, the cinema, the television, the video and the digital image appeared. Nowadays, these technical images dominate the way of apprehension and explanation of the world forming the image society. However, the iconical particularity associated with the easy production, reproduction and publishing of these images tending to make obscure the code present in its conception. This work of research intend to investigate the impregnation of the culture in the ways of production and use of the photographic portrait, considered the most emblematic forming in the process of the technical image's predominance.