Resumo (EN)
This paper studies the graphical reform of the newspaper Folha de S.Paulo of May, 201 O. With the introduction of new technological resources, seeks what affected the layout (distribution of elements of the newspaper in a given space, such as: text, graphics and figures) in each of the graphic changes observed throughout the history of the newspaper (1921 - 2010) with emphasis on the last reform. The research will identify the main highlights at each change occurred in the different editions and their impact in the proceedings of the Folha's Office that can be evaluated from the final product.