Resumo (EN)
The dissertation has the objective to identify the sound metaphors, predominant at the Journal of CBN, and from the politic context, to verify the impact of the electoral legislation in the program and the marks of manipulation, eventually, presents in the News, in the presentation and in the commentaries of the analysts. The corpus of this work is composed by the coverage of the last week of the second round of presidential elections in 2010 done by the Journal of CBN, presented, on that time, by Heródoto Barbeiro (from Monday to Friday, from 6 a.m. to 9:30 a.m.). The period of analysis dates from October, 25th to 30th, 2010. It is a qualitative study, which is based in the methodology of the Analysis of the Content.
