Resumo (EN)
The research deals with the study of intertextuality of two-dimensional works of impressionist painter Vincent Van Gogh, while support for the development of projective advertising campaign aimed at customers of Banco Santander Van Gogh, preserving the identity of the images used. The process considered part of an art movement that is Impressionism to reach the media campaign of Banco Santander. This research will be conducted from the study of communication, using fragmentation as part of the study of intertextuality and visual language. Seeks to show how images of original artworks were fragmented and materialized in physical spaces and in print, providing the recipient have a significant representation of the artistic work of Vincent Van Gogh.
